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Energy, Frequency, Vibration11月24日 Henri Fantin-LatourWikipediaHenri Fantin-Latour, Self portrait (1859), Musée des Beaux-Arts, Grenoble. Henri Fantin-Latour (14 January 1836 - 25 August 1904) was a French painter and lithographer. BiographyBorn Ignace Henri Jean Théodore Fantin-Latour in Grenoble, Isère, he studied at the École des Beaux-Arts in Paris. He is best known for his flower paintings and group portraits of his friends Parisian artists and writers. Whistler brought attention to Fantin in England. In addition to his paintings, Fantin-Latour created ingenious lithographs demonstrating the music of some of the great classical composers. In 1875, Henri Fantin-Latour married a fellow painter, Victoria Dubourg, after which he spent his summers on the country estate of his wife's family at Buré, Orne in Basse-Normandie, where he died of lyme disease. He was interred in the Cimetière du Montparnasse, Paris, France Literary References: From 'In Search of Lost Time' by Marcel Proust " 'Many young women's hands would be incapable of doing what I see there,' said the Prince, pointing to Mme de Villeparisis's unfinished waterocolours. And he has asked her whether she had seen the flower painting by Fantin-Latour which had recently been exhibited." p.371 'The Guermantes Way.' Still Life with Flowers and Fruit, 1865. The Dubourg Family,1878 White Roses, 1875. Still Life, 1866. Homage to Delacroix, 1864 Vase of Roses, 1875. Around the Table (Writers). Arthur Rimbaud, second from left. 1872. A Plate of Apples, 1861 11月23日 Falun Gong practitioner, Ms. Cao Shuanmei Beaten to Death in Shanxi Province Women's Prison, China.
Name: Cao Shuangmei (曹双梅) (Clearwisdom.net) (By a correspondent from Shanxi Province) When Ms. Cao Shuangmei went to Jiexiu City to pass out truth clarifying materials in the summer of 2003, she was arrested, her home was ransacked, and she was detained. After going on a hunger strike for seven days to protest her imprisonment, the police released her. One month later, the police arrested Ms. Cao again, without cause, and severely tortured her. To protest her imprisonment, she went on a hunger strike for more than twelve days. Fearing that Ms. Cao was on the verge of becoming critically ill, the police released her. Five to six months later, the police went to her home to arrest her once again, but she managed to escape. Around January 20, 2008, eighteen days before the 2008 Chinese New Year, a group of officers from the Jirxiu County Police Department (under Jiexiu City) arrested Ms. Cao at her home. The police detained her for close to six months without informing her family. Lei Runxiang, warden of the Second Ward at Shanxi Province Women's Prison, encouraged inmates to brutally beat Ms. Cao in her cell, eventually causing her untimely death in July 2009. In order to cover up their crime, the prison authorities lied to her family, saying that she had died due to a sudden heart attack. In addition, they suspended all visitation rights to the prison for a month and interrogated all detained Falun Gong practitioners. 11月21日 Falun Gong practitioner, Mr. Yang Qing Dies as Result of Persecution in China
Name: Yang Qing (杨青) (Clearwisdom.net) On May 13, 2001, officers from the Mohudian Police Station arrested Mr. Yang Qing when he was passing out Falun Gong informational fliers. They detained him for six months in the Lingyuan City Detention Center. In November 2001 they took him to the Chaoyang City Forced Labor Camp. He was released on June 10, 2002. Mr. Yang was released in June 2004. The camp ordered him to report to the Lingbei Town Police Station upon returning home, but he did not go. He was very depressed. Before the May 28, 2009 Duanwu Festival (lunar May 5), he began feeling some discomfort. He visited doctors on July 13, 2009, when he was not feeling good and was diagnosed with late stage pancreatic cancer. He died on October 10, 2009. 11月19日 Falun Gong practitioner, Mr. Huang Lizhong Tortured to Death in ChinaName: Huang Lizhong (黄立忠)
Gender: Male Age: 47 Address: Lianshan District Huludao City, Liaoning Province Occupation: Medical Ph.D. Student in Jilin University Date of Death: October 25, 2009 Date of Most Recent Arrest: February 25, 2008, July 5, 2009 Most Recent Place of Detention: Panjin City Prison (盘锦监狱) City: Panjin Province: Liaoning Persecution Suffered: Electric Shock, Illegal Sentencing, Beatings, Hung Up, Imprisonment, Torture (Clearwisdom.net) (By a correspondent from Liaoning Province) Mr. Huang Lizhong Mr. Huang Lizhong was arrested on February 25, 2008 at his home. He was sentenced to nine years in prison by the Lianshan District Court, and in September 2008 he was taken to Panjin City Prison According to sources, office head Liu Xinyuan led Fifth Ward guards to electrically shock and hang up practitioners in April. Starting from April 16, 2009, Liu Xinyuan used practitioners doing the exercises as an excuse to brutally beat and shock them with electric batons. They shocked Huang Lizhong and two other practitioners every day. From April 17-19, 2009 Mr. Huang and six other practitioners were taken to the strict control ward to be tortured. On April 20, 2009, Mr. Huang was severely shocked with electric batons by guard Wang Jianjun, and his internal organs were damaged. At around 2 p.m. on October 20, 2009, Mr. Huang was helped by a prisoner to reach the visitation room. Mrs. Huang could not recognize him. His face looked very dry, he was as thin as a skeleton, his teeth were deformed, he had no energy to talk, and his whole body shivered. In only five months, a perfectly healthy 47-year-old person's physical condition was wrecked. Mrs. Huang wanted to ask for more details, but the guards stopped her. Mr. Huang told her that he could not hear sometimes due to the severe electric baton shocks. The visitation only lasted 20 minutes as Mr. Huang was very weak and hardly had energy to talk, and kept shivering. She finally knew the true reason for not letting her visit was to cover up the fact that the guards had almost killed Mr. Huang with electric baton shocks. Only five days later, at 9:30 p.m. on October 25, 2009, the prison authorities notified Mrs. Huang that Mr. Huang Lizhong had died in custody. 11月18日 Altair 8800Altair 8800 Computer with 8 inch floppy disk system
Altair 8800b computer front panel. 11月17日 "Bloody Harvest" Exposes Bloody Crimes in ChinaBy Ye Linghui
(Clearwisdom.net) Toronto, Canada- The first book that depicts organ removal from living Falun Gong practitioners in China- Bloody Harvest, The killing of Falun Gong for their organs- has recently been published. David Matas, one of the book's authors and a human rights lawyer as well, held a book signing event on November 15, 2009 in Toronto. Matas said that more people need to take action to stop the illegal organ removals in China. David Matas signs books for his readers at the book signing David Matas shares his experience in the investigations of organ removals from living Falun Gong practitioners In March 2006, "Annie," a former staff member at the Sujiatun Hospital, affirmed that her neurosurgeon ex-husband extracted corneas from over 2000 practitioners in the hospital for two years, from 2003 to 2005. Other doctors simultaneously took their livers, kidneys and other organs while practitioners were still alive, and the bodies were immediately cremated to destroy all evidence. Matas and David Kilgour, former Canadian Secretary of State for Asia Pacific, subsequently accepted an invitation by the CIPFG to investigate the Chinese Communist Party's (CCP) crime of illegal organ removals. Matas said that they accepted the CIPFG invitation without taking any money and he was not given any information or direction. He said that he accepted the invitation because it was an accusation that people were cremated after their organs were removed and there were no survivors. On July 6, 2006, David Kilgour and David Matas published their two-month investigation report, affirming large-scale organ seizures from unwilling Falun Gong practitioners in China for profit. They believe such an atrocity is widely spread in China and is continuing. At the book signing, Matas also shared his investigation records described in his book with the readers. It was the phone recordings of the investigators calling hospitals in China, pretending to be customers who needed organ transplants. Many readers asked Matas that why the Chinese Communist Party (CCP) suppresses Falun Gong and why Chinese Consulates overseas try so hard to stop practitioners from exposing the facts of the persecution. Matas answered every question. So far Matas and Kilgour have published three reports on their investigations. According to Matas, the market for organ transplants in China has shifted to domestic customers instead of foreign visitors. The number of organ transplants in China remains the same but the number of death sentences decreased. This indicates that more and more organs are being extracted from Falun Gong practitioners. Matas told the press that he hopes the publication of his book will raise the public's attention on this issue and more people will take action to stop it from happening. Matas and Kilgour will tour the world to promote the book and to discuss human rights issues. Being an international human rights lawyer, Matas said that it is his responsibility to stop such a large-scale ongoing violation of human rights. Mr. Matas was appointed a member of the Order of Canada on December 30, 2008. It is the highest civilian honor awarded in Canada. On November 13, 2009, the Honourable Lawrence Cannon, Minister of Foreign Affairs, announced the appointments of Matas the board of directors of the Montreal-based International Centre for Human Rights and Democratic Development (Rights & Democracy). Rights & Democracy is a non-partisan organization created by Canada's Parliament in 1988. It is to encourage and support the universal values of human rights and the promotion of democratic institutions and practices around the world. 11月16日 Leptis Magna(wikipedia) Leptis Magna, also known as Lectis Magna (or Lepcis Magna as it is sometimes spelled), also called Lpqy or Neapolis, was a prominent city of the Roman Empire. Its ruins are located in Al Khums, Libya, 130 km east of Tripoli, on the coast where the Wadi Lebda meets the sea. The site is one of the most spectacular and unspoiled Roman ruins in the Mediterranean. Market place History The city appears to have been founded by Phoenician colonists sometime around 1100 BC, although it did not achieve prominence until Carthage became a major power in the Mediterranean Sea in the 4th century BC. It nominally remained part of Carthage's dominions until the end of the Third Punic War in 146 BC and then became part of the Roman Republic, although from about 200 BC onward, it was for all intents and purposes an independent city. Severan Basilica In 439, Leptis Magna and the rest of the cities of Tripolitania fell under the control of the Vandals when their king, Gaiseric, captured Carthage from the Romans and made it his capital. Unfortunately for the future of Leptis Magna, Gaiseric ordered the city's walls demolished so as to dissuade its people from rebelling against Vandal rule. The people of Leptis and the Vandals both paid a heavy price for this in 523 when a group of Berber raiders sacked the city. Theatre Belisarius recaptured Leptis Magna in the name of Rome ten years later, and in 534, he destroyed the kingdom of the Vandals. Leptis became a provincial capital of the Eastern Roman Empire (see Byzantine Empire) but never recovered from the destruction wreaked upon it by the Berbers. It was the site of a massacre of Berber chiefs by the Roman authorities in 543.[1] By the time of the Arab conquest of Tripolitania in the 650s, the city was abandoned except for a Byzantine garrison force. Today, the site of Leptis Magna is the site of some of the most impressive ruins of the Roman period. The amphitheatre at Leptis Magna 11月15日 Falun Gong practitioner, Ms. Tang Haihua Dies in Custody in China, Body Immediately Cremated
Name: Tang Haihua (唐海花) (Clearwisdom.net) (By a correspondent from Inner Mongolia Autonomous Region) On July 1, 2007, Public Security agent Gong Chuanxing of Aohan Prefecture and several others set out to follow Falun Dafa practitioners. They ransacked Ms. Tang Haihua's home and lied to her son so that they could take their Falun Dafa materials. On July 6, 2007, they arrested Ms. Tang and other practitioners, detained them in the Aohan Prefecture Detention Center, and did not allow their families to visit.
At the beginning of January 2008, Ms. Tang and three other practitioners were each sentenced to three years in prison. They were taken to the Hohhot City Women's Prison in March 2008. There is no information on when or why Ms. Tang was taken back to the detention center or if she was ever accepted by the prison.
At 8:00 p.m. on October 9, 2009, her family received a notice saying that she was dying. They rushed to the Aohan Prefecture Detention Center. Upon entering the women's cell, they saw Ms. Tang's body, which was frozen hard in the freezer.
The detention center officials did not allow her family to inquire about the cause of her death, and they even threatened them, saying, "There is no discussion. Her body must be cremated!" Her family was not allowed to go near her body. The center called for transport from the crematory to take her body away and told her family that they had to pay for it.
Ms. Tang's family had to stand three feet away as the detention center personnel put clothes on her. Although they could not examine her closely, they still saw that her head, back, and chest were covered with purple bruises. Her wrist seemed to be fractured, and she had no shoes on. 11月14日 Shock finding on salt levels in big-name brand foods
Supermarket own-brand and 'value' ranges have far less salt than the famous names, UK study finds the healthy options on supermarket shelves may be better-off choosing the cheaper deals, according to a study which has found that own-brand and "value" ranges have the lowest levels of salt. An analysis of salt levels in breads, cereals, tomato ketchups, sauces and soups found that in every category the best option was a supermarket own-brand, while the worst offenders were more likely to be major brands such as Kellogg's and Baxters. The study found that of all sugared cornflakes, Kellogg's Cornflakes had the most salt while Tesco Value Cornflakes had the least. At Tesco's online, a 750g packet of Kellogg's costs £2.26 – 30p per 100g – compared with 14p per 100g for the supermarket's value range. When it came to white bread the highest levels were in Brace's bread followed by Kingsmill Everyday White while the lowest was Sainsbury's "whole and white". The study was carried out by the campaign group Consensus Action on Salt and Health (Cash) and comes a day before the Food Standards Agency launches the next part of its campaign to reduce salt consumption in the UK. The FSA will warn customers to be aware of the wide variation in salt levels in these types of food. Katharine Jenner, a nutritionist and Cash campaign manager, warned that branded options were often the worst. "The supermarkets have generally been leading the way in reducing salt, while well-known brands have been dragging their heels," she said. "Don't think that by buying the more expensive brands you are getting the healthiest products – often it's the cheaper versions that contain less salt." Rosemary Hignett, the FSA's head of nutrition, said it had identified the trend in bread. "It is true that supermarket own-brand loaves of bread are usually lower in salt than the branded loaves and this is good news for consumers, especially in the current economic climate," she said. "The only way of knowing for sure is by checking the labels for salt and comparing brands, and this applies for all foods." Some supermarkets have started benchmarking their products against other supermarket lines instead of famous brands because of the differences in salt levels. A spokeswoman for Tesco said the chain had been cutting salt levels for four years. "Tesco has removed over 3,000 tonnes of salt from products in the UK since 2005, including 145 tonnes from our ready meals, and this is an ongoing process. The average Tesco ready meal already contains 10% less salt than the 2010 target set by the Food Standards Agency." Some of the brands highlighted as having the worst levels of salt said they were also making changes. Heinz was rated worst by Cash in the tomato ketchup category with 3.1g per 100g compared with 0.9g per 100g in Asda Smart Price Ketchup. A Heinz spokesman said the recipe for its tomato ketchup had changed, and the new version would be in shops this month. It has reduced salt levels by 27% in line with FSA targets. "We kicked off our salt-reduction work as long ago as 1986, and since 1997 we have dropped the salt by 32% in Heinz Beanz, 39% in Cream of Tomato Soup and 63% in pasta shapes," he said. Jack Winkler, professor of nutrition policy at London Metropolitan University, said that making a 25% reduction in salt content without alienating customers was a "real technical achievement". He added: "Supermarkets and their own-label lines tend to be a progressive force on nutrition because if you are a 'brand' and you do something innovative like cut salt it might offend a few and you might lose business. Your company is tied up with one product or a limited number of products so you are extremely conservative about changing anything in case it harms the brand you have spent years building up." 11月13日 Falun Gong practitioner, Mr. Li Yunbiao Dies in Custody in Heilongjiang Province, China
Name: Li Yunbiao (李云彪) (Clearwisdom.net) (By a correspondent from Heilongjiang Province) Mr. Li Yunbiao started practicing Falun Gong in 1997. After the persecution began, he went to Beijing to appeal and safeguard the Fa, and unfurled a banner in Tiananmen Square. He was arrested and detained at Changshuihe Farm. In April 2000, he was sentenced to forced labor for a year at the Huayuan Farm Labor Camp in Wudalianchi City. Due to his refusal to give up his faith, he was under strict control and tortured by being forced to "fly an airplane," a form of torture where one is forced to bend down with the head lower than the knees and the arms forced up and back. He was often made to stay that way for more than an hour at a time. The guards also encouraged the prisoners to beat him. The cell leader, who was a prisoner, once forced his head under the bed and forcibly spread his legs apart, with his arms held high and back behind him. He used a three-foot-long wooden board and hit Mr. Li with the smaller end, which caused him extreme pain. Another time the cell leader asked him about Falun Gong. When Mr. Li stated how wonderful it was in front of all his cell mates, the cell leader hit him cruelly with the bed board, resulting in multiple injuries. The guards beat Mr. Li frequently, and fellow practitioners witnessed two guards beating him more than a dozen times. Li Chunwei, warden of the Third Ward, beat Mr. Li most often. One day he called Mr. Li into the office and asked him if he would eventually accept the brainwashing. Mr. Li answered firmly, "I solidly believe in Falun Gong, because it teaches people to be good!" Li Chunwei instantly brutally beat Mr. Li. He grabbed Mr. Li's head and punched him against the wall. Mr. Li's face swelled up and he was covered with bruises. The warden then forced Mr. Li into the "flying an airplane" position for a long time against the wall. A few days later, Li Chunwei asked Mr. Li again, "Are you going to give up Falun Gong?" Mr. Li's answer was the same, "Absolutely not!" Li Chunwei was so angry that he and another guard used a white plastic tube to beat Mr. Li for more than an hour, resulting in him falling many times. His front teeth broke off, and he bled from the nose and mouth. The two guards shouted while beating him, "Are you going to give it up or not?" In extreme pain, Mr. Li stood up, looked the guards straight in their eyes, and said, "Absolutely not!" Li Chunwei then beat him even harder and caused him to lose sight in his left eye. The back of his head bled. The beating finally stopped when the two guards were exhausted. Mr. Li was disfigured, and his head was in extreme pain and swollen. Even his eyes were purple and swollen. He could not sleep at all due to the pain. He was even more swollen the next day, and he could not walk due to the pain. Li Chunwei still forced him to do labor. Soon after this cruel beating, he was taken to the Suihua City Forced Labor Camp. Because this beating caused him such severe injury, he was sometimes disoriented and spoke nonsense. He lost feeling in one leg and was incontinent. The doctors in the Suihua City Hospital found that he was bleeding inside his skull, so they operated on him. He was released from the hospital one month later, but became very weak. The Suihua City Forced Labor Camp detained him for an additional four months, because he refused to accept the brainwashing. He was then transferred to the Changshuihe Farm Police Department and locked in a night watchman's guardhouse at one of the Fourth Branches of Changshuihe Farm. He protested many times by going on hunger strikes. One night it was snowing heavily, and while the watchman was asleep, Mr. Li escaped. He was wearing light clothing and had to hike through a mountainous area to his brother's home in Daqing City. The local police received news of his escape, and the next day they sent an officer to Daqing City. Mr. Li was arrested again and put in solitary confinement in a cage, and he was very cold. The officer purposely opened the door for the cold air to come in. Mr. Li was subjected to inhuman treatment, and he was thin and weak. A doctor indicated that he had pleurisy, water in his liver, and tuberculosis. From his chest down to his stomach he was extremely swollen. When they extracted what was inside, they found water-like pus. The doctor concluded, "He will not live long. Tell his family to prepare his funeral." Mr. Li's sisters, who live in Dalian City in Liaoning Province and Shanghai, came to see and care for him, and all of his relatives were worried and angered that such a good man would be persecuted to this extent. Due to his faith in Dafa, however, he recovered day by day, and after a few months he was able to take care of himself. His miraculous recovery validated how extraordinary Falun Dafa is. The police took turns watching Mr. Li day and night, but he talked to people through an open window. There were many people in the hospital who were willing to hear his testimonial. Some doctors and nurses came to listen at the window and asked questions. On rainy days they held up umbrellas so they could hear him. The hospital CCP secretary was angry, so he beat and cursed Mr. Li. He was later kept captive in a room in the rear of the hospital. They locked his door and did not allow any contact from the outside. He realized that he was in a hopeless situation and that he should leave. A fellow practitioner found him and came up with a plan. On a Saturday he was able to escape with the help of this practitioner. In 2002, police officers were checking every house in Bei'an City. They found Mr. Li and illegally put him in the Bei'an City Detention Center. The local police later took him, and he protested again through a hunger strike. When he was about to die, they released him temporarily for medical treatment. His sister took him to Dalian City in Liaoning Province, and, after he recovered, he went to Beijing clarify the truth. In 2005, he handed out many copies of the Nine Commentaries on the Communist Party in Bei'an City, and walked through almost all of the Bei'an City suburban villages. In May 2005, Mr. Li took many copies of the Nine Commentaries to his hometown. He worked with fellow practitioners to distribute them and helped people to do the "three withdrawals" (withdrawing from the Communist Party, the Communist Youth League, and the Young Pioneers). One day while he was carrying a heavy load of the Nine Commentaries and other materials used to clarify the truth on his bicycle, he was stopped by local police officers in the Second Branch of Changshuihe Farm and was arrested again. In August 2005, he was illegally sentenced to eight years in the Ninth Ward of Bei'an City Prison. Mr. Li was forced to be under strict control and to do slave labor. The food was extremely bad, and with the torture he became as thin as a skeleton. He could not endure such inhuman mistreatment any longer and went on a hunger strike to protest again. He never gave in despite guards cruelly force-feeding him. In October 2006, he was taken to the Bei'an Prison Hospital. He was very weak and died on October 18, 2009. During the past ten years of persecution, Mr. Li Yunbiao has never had one day of peace in his life, as his days were filled with imprisonment, cruel beatings, living away from home, and sickness. His mother had high blood pressure and a stroke due to the mental pressure and living in fear, and became paralyzed. His wife and son were threatened and harassed, and are now both missing. 11月12日 The Vatican joins the search for alien lifehttp://www.telegraph.co.uk
By Tom Chivers
The Vatican has joined the search for alien life
Photo: AP/20TH CENTURY FOX
The Vatican's Pontifical Academy of Sciences is holding its first ever conference on alien life, the discovery of which would have profound implications for the Catholic Church.The Pontifical Academy of Sciences is holding a conference on astrobiology, the study of life beyond Earth, with scientists and religious leaders gathering in Rome this week. For centuries, theologians have argued over what the existence of life elsewhere in the universe would mean for the Church: at least since Giordano Bruno, an Italian monk, was put to death by the Inquisition in 1600 for claiming that other worlds exist. Among other things, extremely alien-looking aliens would be hard to fit with the idea that God “made man in his own image”. Furthermore, Jesus Christ’s role as saviour would be confused: would other worlds have their own, tentacled Christ-figures, or would Earth’s Christ be universal? However, just as the Church eventually made accommodations after Copernicus and Galileo showed that the Earth was not the centre of the universe, and when it belatedly accepted the truth of Darwin's theory of evolution, Catholic leaders say that alien life can be aligned with the Bible’s teachings. Father Jose Funes, a Jesuit astronomer at the Vatican Observatory and one of the organisers of the conference, said: "As a multiplicity of creatures exists on Earth, so there could be other beings, also intelligent, created by God. "This does not conflict with our faith, because we cannot put limits on the creative freedom of God." Not everyone agrees. Paul Davies, a theoretical physicist and author of The Goldilocks Enigma, told The Washington Post that the threat to Christianity is "being downplayed" by Church leaders. He said: "I think the discovery of a second genesis would be of enormous spiritual significance. "The real threat would come from the discovery of extraterrestrial intelligence, because if there are beings elsewhere in the universe, then Christians, they're in this horrible bind. "They believe that God became incarnate in the form of Jesus Christ in order to save humankind, not dolphins or chimpanzees or little green men on other planets." The Academy conference will include presentations from scientists – by no means all of them Christians – on the discovery of planets outside our solar system, the geological record of early life on Earth, how life might have started on Earth, and whether “alien” life of a different biochemistry to our own might exist here without our knowing, among many other things. 11月11日 Falun Gong practitioner, Ms. Wang Li Dies Eight Days after Being Arrested in ChinaName: Wang Li (王丽) Gender: Female Age: 38-born on April 12, 1971 Address: Cast Steel Factory Family Housing in Wangjiazhuang Village, Kangzhuang Town, Gaomi City (under Weifang City), Shandong Province Occupation: Employed by Gaomi City Steel Cast Factory (bankrupt) Date of Death: October 28, 2009 Date of Most Recent Arrest: October 20, 2009 Most Recent Place of Detention: Gaomi City Detention Center (高密市看守所) City: Gaomi Province: Shandong Persecution Suffered: Beatings, Torture, Interrogation (Clearwisdom.net) (By a correspondent from Shandong Province) Ms. Wang Li began practicing Falun Dafa in 2000. In order to avoid being arrested, she has lived away from home since 2001. On the afternoon of October 20, 2009, Ms. Wang Li tried to use her unemployment compensation card at the Gaomi City Human Resources Market in Shangdong, China. The employee that took her card told her that the computer showed the wrong information and that she needed to have it checked in the archive area upstairs. What the employee did was to notify the police and the card tracked her whereabouts. A police vehicle soon arrived, and two plainclothes officers from the Gaomi City Economic Developing Zone Police Station arrested Ms. Wang and took her to the Gaomi City Domestic Security Division and 610 Office. They detained her in the Gaomi City Detention Center. On October 28, 2009, when Ms. Wang's family brought some clothes for her, they were suddenly told that she had already died of a stroke. Her family saw that her body was covered with wounds. The source of information reported that Ms. Wang refused to answer any questions during interrogations, and the police beat her to death. Ms. Wang's body is currently stored in the crematory freezer, with four armed police officers assigned to guard it. Her family is very angry about her wrongful death, and they are trying very hard to hire a lawyer to seek justice. They are being closely monitored with many officers hiding around their home. Officials with the Gaomi City Police Department have all decided to say Ms. Wang died of a stroke and have prevented any information from leaking out. We do not know which officer beat her to death, but most likely the person was with the Gaomi City Domestic Security Division or the 610 Office. 11月10日 Solar power from Sahara a step closerhttp://www.guardian.co.uk
The German-led Desertec initiative believes it can deliver power to Europe as early as 2015 A $400bn (£240bn) plan to provide Europe with solar power from the Sahara moved a step closer to reality today with the formation of a consortium of 12 companies to carry out the work. The Desertec Industrial Initiative (DII) aims to provide 15% of Europe's electricity by 2050 or earlier via power lines stretching across the desert and Mediterranean sea. The German-led consortium was brought together by Munich Re, the world's biggest reinsurer, and consists of some of country's biggest engineering and power companies, including Siemens, E.ON, ABB and Deutsche Bank. It now believes the DII can deliver solar power to Europe as early as 2015. "We have now passed a real milestone as the company has been founded and there is definitely a profitable business there," said Professor Peter Höppe, Munich Re's head of climate change. "We see this as a big step towards solving the two main problems facing the world in the coming years - climate change and energy security," said Höppe. The solar technology involved is known as concentrated solar power (CSP) which uses mirrors to concentrate the sun's rays on a fluid container. The super-heated liquid then drives turbines to generate electricity. The advantage over solar photovoltaic panels, which convert sunlight directly to electricity, is that if sufficient hot fluid is stored in containers, the generators can run all night. The technology is not new - there have been CSP plants running in the deserts of California and Nevada for two decades. But it is the scale of the Desertec initiative which is a first, along with plans to connect North Africa to Europe with new high voltage direct current cables which transport electricity over great distances with little loss. Leading European energy industry expert Paul van Son has been appointed chief executive of DII and will recruit staff to build up a framework to make the building of both power plants and the grid infrastructure. "We recognise and strongly support the Desertec vision as a pivotal part of the transition to a sustainable energy supply in the Middle East, North Africa and Europe," he said. "Now the time has come to turn this vision into reality. That implies intensive cooperation with many parties and cultures to create a sound basis for feasible investments into renewable energy technologies and interconnected grids." Desertec has gained broad support across Europe, with the newly elected German coalition government of Angela Merkel hoping the project could offset its dependence on Russian gas supplies. North African governments are said to be keen, too, to further exploit their natural resources. Algeria and Libya are already big oil and gas suppliers to Europe. Höppe said Munich Re had been concerned about the potential impact of climate change on the insurance business since the early 1970s. Extreme weather events related to climate change are already a reality and have the potential to be uninsurable against within a few decades, pointing to a possible crisis for the industry, he said. "To keep our business model alive in 30 or 40 years we have to ensure things are still insurable," he said. Munich Re also plans to invest in the new initiative and Höppe said banks were confident that they could raise sufficient funding to make the project work. There are already some small CSP plants in Spain and North Africa, with the power used locally. But Desertec plans to see big power stations of one gigawatt operating in five years' time and exporting some current across the Mediterranean. The consortium stresses, though, that power generated by solar fields in North Africa would be used by North Africans as well as Europeans. North Africa has a small population relative to the size of its deserts. For similar reasons Australia is putting together its own Desertec initiative. Dan Lewis, head of a new thinktank, the Economic Policy Centre, and author of a forthcoming energy policy paper, said: "This is just the sort of long-term, big-difference, energy security gain project that our UK short-term targets and policy framework can't deliver. "Instead, we're spending ridiculous sums on no-hoper, marginal stuff like fusion energy and a massive smart meter rollout, that at best will only shave a fraction off peak demand." 11月9日 Falun Gong practitioner, Mr. Ma Hongwei Dies after being persecuted in China
Name: Ma Hongwei (马洪卫) (Clearwisdom.net) Falun Gong practitioner Mr. Ma Hongwei was a kind person, well known in his company for his calligraphy and drawing. He was close to winning a merit award every year, and he was in good health. Mr. Ma before persecution Mr. Ma before death His belly bloated as a result of torture At around 11:00 a.m. on September 21, 2009, Mr. Ma was making lunch at home. Officers stormed in and ransacked his home, taking his computer, 30,000 yuan in bank deposit booklets, and 3,000 yuan in cash. They detained him in the Dezhou City Detention Center, where Mr. Ma was brutally tortured and deprived of sleep. The prisoners watching him would shake him as soon as he closed his eyes. Mr. Ma told the guards that his legs were swollen on September 26, 2009, but no one cared. A few days later his stomach was swollen and the guards said it was fine as long as he did not die. He reported this problem three times, to no avail. By October 7, 2009, Mr. Ma's whole body was swollen, and he could not catch his breath. The detention center authorities rushed him to the Dezhou City People's Hospital for emergency treatment. The Dezhou City Domestic Security Division Chief Zhang Xikun quickly notified Mr. Ma's family and forced them to sign forms, and Mr. Ma was released. The emergency rescue effort failed, and Mr. Ma died at approximately 8:00 a.m. on November 5, 2009. 11月8日 Ancient Peruvian Nazca turned land to deserthttp://www.guardian.co.uk
Lessons to be learned from Nazca civilisation, which exposed itself to floods after mass deforestation, research says
Giant hands adorn the desert; part of the Nazca Lines geoglyphs. Photograph: Kevin Schafer/Corbis The ancient Nazca civilisation of Peru, made famous by the giant geoglyphs it left etched in the soil, partly triggered its own downfall by chopping down forests and creating a desert, according to researchers. The society vanished 1,500 years ago after flourishing for centuries, during which it made sophisticated arts and crafts as well as the famous Nazca lines. A study published today suggests its collapse was caused by the clearing of huarango trees, which had maintained an ecological balance in that corner of South America. The Nazca wanted land for corn and other crops and did not realise the forests were crucial to soil fertility and moisture, said the Cambridge University-led report. "In time, gradual woodland clearance crossed an ecological threshold – sharply defined in such desert environments – exposing the landscape to the region's extraordinary desert winds and the effects of El Niño floods," said David Beresford-Jones, from the McDonald institute for archaeological research at Cambridge University. The findings contrast with the stereotype that Native Americans lived in harmony with nature until the voracious European conquest, and follows reports that other ancient cultures suffered similar fates: the Maya of central America abandoned their cities and pyramids after over-intensive use of water and land, while the tribes who erected giant stone statues on Easter Island all but died out after clearing too many trees. The Nazca – also spelt Nasca – thrived in arid valleys of what is now the southern coast of Peru between 300BC and AD800. In addition to the geoglyphs, which endure to this day and are visible from space, they built the ceremonial city of Cahuachi and underground aqueducts. Researchers found more than 60 huarango stumps preserved in the Samaca basin. Pollen samples indicated forests were replaced by fields of cotton and corn. The short-term agricultural gain came at a high price because the trees anchored the landscape. "It is the ecological 'keystone' species in this desert zone, enhancing soil fertility and moisture, ameliorating desert extremes in the microclimate beneath its canopy and underpinning the floodplain with one of the deepest root systems of any tree known," said Beresford-Jones. Clearances reached a tipping point at which the arid ecosystem was irreversibly damaged, leaving it vulnerable to a big El Niño-style event around AD600 which unleashed strong winds and catastrophic floods, rendering land unusable for agriculture and, eventually, creating a desert. Had the forests still stood they would have cushioned the impact, said the study. Instead, the Nazca endured resource wars and their civilisation eventually suffered a "catastrophic" collapse. The Nazca study's authors said their findings had contemporary resonance. There are now no undisturbed ecosystems in the region the Nazca used to call home. What remained of the old-growth huarango forests is being destroyed by illegal charcoal-burning operations. "The mistakes of prehistory offer us important lessons for our management of fragile, arid areas in the present," said Oliver Whaley, of the Royal Botanic Gardens, Kew. The Nazca The Nazca people carved out a civilisation in southern Peru's arid valleys long before the Inca empire. They are best known for the Nazca lines: vast, intricate drawings etched on the desert floor, possibly sacred pathways. In addition to sophisticated pottery and textiles, the Nazca amassed one of South America's biggest collection of human trophy heads. The skulls had a hole drilled into the forehead. Academics disagree over whether the heads were of distant enemies killed in battle or sacrificial victims from closer to home. 11月6日 Falun Gong pratitioner Guo Huisheng, dies of persecution in China(Clearwisdom.net) (correspondent from Hunan Province) By order of Jiahe County court in Hunan Province, a group of policemen arrested Falun Dafa practitioners Mr. Guo Huisheng and his wife Li Jumei, a school teacher in Zhuquanwan, on the night of August 6, 2009. Mr. Guo was brutally beaten and died two months later, on October 12, 2009. His wife, Li Jumei, remains detained in prison.
Mr. Guo Huisheng was a strong and able-bodied man. He was open minded, and an experienced, hard working Communist Party official--one of the few remaining honest and upright officials. Before practicing Falun Dafa, his wife, Li Jumei, suffered from bone cancer. It was only after she took up the practice that she was given a second chance at life.
During the past ten years of the Chinese Communist Party's (CCP) persecution of Falun Dafa, it has consistently implemented its policies of "Ruin them financially, ruin their reputation, and destroy them physically," with the aim of eradicating Falun Dafa. Mr. Guo and Ms. Li were trying to let more people know about the truth and magnificence of Dafa, but were met with arrest, detainment, hard labor and "re-education" (brainwashing). Ms. Li was sentenced many times. In early 2004, Mr. Guo and Ms. Li each had their wages stopped and were fined over 30,000 yuan (approximately 5 years' salary of an average urban worker) for practicing Falun Dafa. Mr. Guo was detained and sentenced to a men's forced labor camp once; Ms. Li was detained six times and sentenced to a women's forced labor camp twice, suffering a total economic loss of over 100,000 yuan. Ms. Li also had to endure a dozen or so different kinds of torture methods whilst in prison. These included being restricted from going to the toilet, being forced to stand up for long periods of time, sleep deprivation, being hung by the thumbs, being handcuffed with one arm behind the back and one behind the head, being forced to remain in awkward positions for long periods of time, beatings, and being pulled by the ears. On July 6, 2009, policemen unlawfully detained practitioner Ms. Xiao Silan from Lanshan County, Hunan Province. She was imprisoned in Lanshan County detention center and has a fractured right arm after it had been twisted so much. To this day, she has not received the proper medical treatment for her arm. Mr. Guo and Ms. Li proceeded to call Xi Xiaogang, chief of the Public Security Bureau, Lanshan County, to appeal to his kindness. Instead, Xi Xiaogang reported them to the local 610 Office. Such an act of compassion was met with persecution from the Chenzhou District 610 Office, Jiahe County, Hunan Province. On the night of August 6, 2009, a group of policemen arrested and detained Mr. Guo and Ms. Li. As their home was now empty, the police went there twice to confiscate their belongings. Those who witnessed the incident reported that at least six to seven sacks were full when they were taken from their home by the police. According to Mr. Guo Huisheng's older brother, several hundred thousand yuan in cash was at their home, which was intended for home improvements, and also taken by the police. Furthermore, four policemen, including Hu Yonghui, an instructor at the National Security military unit, severely beat Mr. Guo while he was handcuffed and kneeling down. Upon arrival at the local police station, Mr. Guo's face was covered in blood. According to eyewitnesses, at least four people dragged him out of the interrogation room, and he had blood stains all over his clothes. On October 6, 2009, Mr. Guo fell into a coma in the Jiahe County Detention Center, and was sent to the local county hospital. After doctors operated on his head, Mr. Guo was still in a coma and had a faint heartbeat. He was in a critical condition. At 5 p.m. on October 12, 2009, Mr. Guo Huisheng's heart stopped beating. Under the CCP's strict control of information, we do not know of every event that transpired during Mr. Guo's detainment. However, for a healthy, strong individual like Mr. Guo to be severely persecuted to the point of death is enough evidence to prove that the CCP's persecution of Falun Gong is cruel beyond human nature. 11月4日 China overdoes cloud seeding to end drought... and blankets Beijing in snowhttp://www.dailymail.co.uk
Chinese weather scientists were embarrassingly caught out by a sudden cold snap yesterday. They had decided to 'seed' clouds with chemicals to produce rain and ease a drought in Beijing. The operation went exactly as they had hoped - except that temperatures dropped sharply and the precipitation fell as snow. It kept going for half the day, blanketing the capital's streets and hitting air and road travel. It was the earliest snow in Beijing for ten years. Enlarge
Winter wonderland: Holding an ambrella, a biker protects himself as he rides by after a snow storm hit Beijing Enlarge
Timber! A scooter rider maneuvres to avoid snow-capped trees fallen on the road It was helped by temperatures as low as -2C (29 Fahrenheit) and strong winds from the north, Xinhua news agency reported. 'We won't miss any opportunity of artificial precipitation since Beijing is suffering from the lingering drought,' the report quoted Zhang Qiang, head of the Beijing Weather Modification Office, as saying at the end of last week. Enlarge
Christmas scene... in China: A snow-capped pavilion Enlarge
Playtime: Children make the most of the snow Chinese meteorologists have for years been honing the technique of making rain by injecting special chemicals into clouds. Although the technique often gets results, a drought in the north of the country has continued for over a decade. Besides the snow, which the Beijing Evening News said was the earliest to hit the capital in 10 years, the cold weather and strong winds also delayed air travel from Beijing's Capital Airport. Read more: http://www.dailymail.co.uk/news/worldnews/article-1224475/China-overdoes-cloud-seeding-end-drought--blankets-Beijing-snow.html#ixzz0VvXBDWOI 11月3日 Falun Gong practitioner, Ms. Li Xiuzhen Dies in Custody after Being Tortured in China
Name: Li Xiuzhen (李秀珍) (Clearwisdom.net) Ms. Li Xiuzhen used to be in poor health, suffering from chronic migraines, stomach disease, gastroptosis and gynecological diseases. Her husband died in an accident, leaving her to rear their two children alone. After practicing Falun Dafa in 1998, Ms. Li's life changed to a positive cycle. She regained good health, and her mental outlook and morality were upgraded. After the persecution of Falun Gong began in 1999, Li Xiuzhen went to Beijing three times to appeal for justice for Falun Gong. On the third trip, she was penniless and had to beg for food on her way to Beijing. Ms. Li Xiuzhen was arrested 19 times, sent to forced labor, imprisoned for 7 years, and brutally force-fed 616 times. She endured more than a dozen tortures, but she still refused to give up her belief in Falun Gong. The guards used electric batons to shock her. However, she still talked to them about the wonderful benefits of Falun Gong. Ms. Li went on hunger strikes to protest the cruel beatings which occurred 5 or 6 times every day. The guards inserted a thick rubber tube into her nose to force-feed her. They deprived her of sleep for 28 days. Torture reenactments By the end of 2002, Ms. Li could not walk. She was emaciated and weighed only 50 lbs. She was released when she was close to dying. Her daughter, 13 years, old passed out in shock upon seeing the sight of her mother. Li Xiuzhen recovered, and later lived away from home for over 6 years to avoid being arrested again. On the afternoon of June 13, 2009, plainclothes police arrested her again. They tied her up with ropes and ransacked her rental unit. They took away 2 computers, 2 printers, cash and other belongings. No one knew of Ms. Li's whereabouts after the arrest. Her family found out one month later that Ms. Li was detained in the Anqiu City Detention Center. She went on a hunger strike, and was brutally force-fed. She was later taken to a brainwashing center located in the Anqiu City Party Education School. Ms. Li was held in a brainwashing session especially set up for her, where she endured cruel torture. Her whereabouts were unknown again some time after that. Many days after Li Xiuzhen died, her family saw her body in Jinan City Prison some time during the beginning of October 2009. The authorities ordered that her body be cremated soon after. The details of her brutal mistreatment in Jinan Prison are yet to be investigated. Over the past 10 years of persecution, 24 Falun Dafa practitioners in Anqiu City have died as result of the persecution. 11月2日 Lost Greek city that may have inspired Atlantis myth gives up secretsHelena Smith in Athens
A diver explores the sunken settlement beneath the waters off southern Greece. Photograph: Handout The secrets of a lost city that may have inspired one of the world's most enduring myths – the fable of Atlantis – have been brought to light from beneath the waters off southern Greece. Explored by an Anglo-Greek team of archaeologists and marine geologists and known as Pavlopetri, the sunken settlement dates back some 5,000 years to the time of Homer's heroes and in terms of size and wealth of detail is unprecedented, experts say. "There is now no doubt that this is the oldest submerged town in the world," said Dr Jon Henderson, associate professor of underwater archaeology at the University of Nottingham. "It has remains dating from 2800 to 1200 BC, long before the glory days of classical Greece. There are older sunken sites in the world but none can be considered to be planned towns such as this, which is why it is unique." The site, which straddles 30,000 square meters of ocean floor off the southern Peloponnese, is believed to have been consumed by the sea around 1000 BC. Although discovered by a British oceanographer some 40 years ago, it was only this year that marine archaeologists, aided by digital technology, were able to properly survey the ruins. What they found surpassed all expectations. Thanks to shifting sands and the settlement's enclosure in a protected bay, the exploration revealed a world of buildings, courtyards, main streets, rock-cut tombs and religious structures. In addition, the seabed was replete with thousands of shards of pottery.
"We found ceramics dating back to the end of the stone age, which suggested that the settlement was occupied some 5,000 years ago, at least 1,200 years earlier than originally thought," said Henderson, who co-directed the underwater survey. "Our investigations also revealed over 9,000 square meters of new buildings. But what really took us by surprise was the discovery of a possible megaron, a monumental structure with a large rectangular hall, which also suggests that the town had been used by an elite, and automatically raised the status of the settlement." More than any other underwater site so far, the find offers potential insights into the workings of Mycenaean society. "It is significant because as a submerged site it was never reoccupied," said Elias Spondylis, who co-directed the survey as the head of Greece's underwater antiquities department. "As such it represents a frozen moment of the past." Marine geologists have yet to work out why the settlement sank. Theories include sea level changes, ground subsidence as the result of earthquakes, or a tsunami. "It is very likely a combination of the first two," said Dimitris Sakellariou, at the Greek Institute of Oceanography. "As the world's oldest submerged city it is truly amazing. It not only shows how people lived at the time is also of great interest to natural scientists because the waters around it are so shallow." Locals in the nearby town of Neapolis are delighted. "Older generations always knew something was there but we had no idea about the extent of it," said Neapolis's mayor, Yiannis Kousoulis. It is the first time a sunken city has been found in Greece that predates the time that Plato wrote his allegorical tale of the sunken continent of Atlantis. "Atlantis was a myth but it is a myth that keeps underwater exploration going," said Sakellariou. "Less than 1% of the world's ocean floors have ever been surveyed. This is an extraordinary find but there is still a lot more down there that has to be found." 10月31日 Falun Gong practitioner, Mr. Liu Laibin Dies After Enduring Five Years of Imprisonment in China
Name: Liu Laibin (刘来彬) (Clearwisdom.net) (By a correspondent from Liaoning Province) Mr. Liu Laibin used to have a stomach disorder, phlebitis, and lung disease. He began practicing Falun Dafa in 1997, and all his illnesses disappeared. He disciplined himself according to the principles of Truthfulness-Compassion-Forbearance, and treated others kindly.
After the Chinese Communist Party (CCP) started persecuting Falun Gong in July 1999, the local police and community workers constantly harassed him when he went home, and they arrested him and once sent him to a brainwashing center.
On June 24, 2003, Mr. Liu was doing business in front of the Jianfeng Market in Zhanqian District, Yingkou City. Several officers from the Desheng Police Station arrested and detained him in the Yingkou City Detention Center, where he was brutally beaten by other prisoners. Guard Yi Zhaoyun would not allow Mr. Liu to do the exercises or speak. He forced Mr. Liu to do more than 10 hours of labor, and he often had to work overtime and into the night. He had very little sleep, and prisoners were forced to be on night watch duty where they would take turns watching his cell.
During his detention, the Zhanqian District Procuratorate charged Mr. Liu with "crimes undermining the execution of the law". They put Mr. Liu on trial on December 5, 2003, and sentenced him to five years in prison on December 23, 2003. He was taken to Yingkou City Prison in February 2004.
Upon entering Yingkou City Prison, guards instructed prisoners to force Mr. Liu to write statements to accept the brainwashing. He was once locked in a small cell (1) for four days, forced to sit on a small stool that was only one inch wide, and deprived of sleep for 24 hours. Mr. Liu's life was in danger twice, but the prison refused to release him. He was finally released after his five year term ended in June 2008. He died at around 9:00 a.m. on October 10, 2009.
(1) The detainee is locked up in a very small cell individually. The guards handcuff practitioners behind the back in a fixed position, in which the practitioners can neither move nor lie down. The small cell is very damp and no sunshine comes in. Detainees have to urinate and defecate in the cell. Only half of a regular meal is served to detainees locked up in a small cell during the daytime. During the night the rats run around. The stench in the small cell is so bad that it is difficult to breathe. 10月30日 Revealed: The breakfast cereals saltier than crisps and with more sugar than a doughnut
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Simple is better.
This could be 2010's most powerful marketing mantra. If 2009's hottest sales pitch was all about buying stuff on the cheap, 2010 marketing will increasingly stress less as more, as in fewer parts, additives or ingredients. While the trend is taking hold in many product categories, including health and beauty items, nowhere is it more apparent than with things we eat and drink. This may be more marketing magic than reality. How can a product made by Kraft, Campbell's or Dreyer's be made to sound as simply healthy as something made fresh in your kitchen? "One way to spin this is talk about how few ingredients your product contains," says Tom Vierhile, product analyst at researcher Datamonitor. Companies that offer products with the fewest number of ingredients compared with rivals stand to win big in 2010, says Lynn Dornblaser, trends guru at Mintel. Mintel has tracked decreases this year in the average number of ingredients in 19 product categories including dairy products, processed meats and even pet foods. Consumers these days not only want to know what's in the stuff they eat and drink — they want to know what's not. In a nation bedeviled by a whirlwind of food scares and mounting worries about the healthiness of a plethora of things commonly used in processed foods, folks increasingly are demanding cleaner food labels: no artificial food colorings (some of which have been linked to hyperactivity in children), no chemical additives (such as MSG) and no chemical preservatives (such as BHA). If they can't pronounce it, consumers don't want it. The new marketing code word being used to boast about fewer ingredients: simple. From 2005 to 2008, there's been a 64.7% increase in new products using the words "simple" or "simply" in the product or brand name, reports researcher Datamonitor. In 2010, products that tout simplified labels will be more sought after than those clinging to the formerly hot buzzwords "organic" or "natural," says Dornblaser. At its simplest, simple sells. "The food business has always been ingenious at turning any criticism into a new way to sell food to us," says Michael Pollan, author of In Defense of Food: An Eater's Manifesto. The best-selling book popularized the notion of buying only foods with five or fewer ingredients. "As soon as you stress fewer ingredients, you're implying that the food is healthy." New York University nutrition professor Marion Nestle has long-advised folks to eat mostly minimally processed food: items with ingredients as close to raw — and in their natural state — as is safe. Typically, that also means fewer ingredients. "Any trend towards less processing is good," she says. But fewer ingredients in high-sugar, high-salt or high-fat items such as ice cream, cookies or chips isn't what she had in mind. When it comes to healthy eating, she is talking about five ingredients in a loaf of bread — not a box of cookies. Simplifying such snack foods "is savvy marketing that consumers are buying right into," Nestle says. Perhaps that's why Häagen-Dazs launched an ice cream line this year dubbed and marketed as simply Five for its five ingredients — milk, cream, sugar, eggs and one natural flavor, such as mint. Also this summer, Starbucks rejiggered its entire food menu primarily with an eye toward simplifying the items' ingredients. Beech-Nut touts "No Junk" on its new Let's Grow line of toddler foods. From the marketers' kitchen Few are talking louder about simplifying ingredients than Häagen-Dazs. But its red-hot Five ice cream line did not come from a breakthrough in its new product lab. Five was born in the marketing department of parent company Dreyer's Grand Ice Cream. Early in 2008, Ching-Yee Hu, a self-proclaimed foodie and brand manager at the company, observed a consumer focus group meeting that convinced her it was time for Häagen-Dazs to create a line with an absolute minimum of ingredients. At the gathering in San Francisco, one of Häagen-Dazs' strongest markets, a panelist mentioned that when he shopped recently, he found himself comparing a bag of potato chips that had 20 ingredients with a bag that had three. He said the bag with the short list was the obvious choice. "As he told this story, I could see all the other consumers in the room nodding their heads in agreement. And I wondered: Why can't we bring ice cream down to the bare minimum?" Hu recalls. Lots of names were considered for the line, including Simple and Simply Häagen-Dazs. "But if you use the word 'simple,' what does that really mean?" asks Hu. By naming the line Five, "We're forcing ourselves to be true to who we are." The line rolled out in March with seven flavors. The marketing campaign included an online chat asking folks about the five most essential things they want to do in their lives. The response was so strong that it crashed the servers at Dreyer's within two hours. Häagen-Dazs also opted to list the ingredients on the front of the package. Although executives won't detail sales, the line already accounts for 10% of the brand's business, says Gulbin Hoeberechts, brand director. The "repeat rates" of first-time buyers coming back to buy the Five line are exceeding the industry average by 30%. Executives are considering extending the Five line with other sizes and other forms of ice cream. That suits Joel Vancil, an alarm-monitoring technician from Seattle. Vancil is a big fan of Five. "If you're going to eat ice cream, it might as well not contain all the junk that's usually in ice cream," he says. Vancil and his girlfriend have plowed through about 10 pints of Five's mint flavor since spring. "We have to contain ourselves not to buy more," he says. Among other familiar food names adding to the trend: •Starbucks. Five years ago, consumers started asking Starbucks for healthier foods, says Sarah Osmer, director of health and wellness at the chain. Last year, the company began to study in the food lab how to improve quality. Its banana bread, for example, had been made with 15 ingredients. But food scientists have slimmed that to 10. One way: Stop using banana flavoring. "We can just put more bananas in and do the same job," Osmer says. When the revamped food line was rolled out earlier this year, baristas handed out samples of the new banana bread along with index cards listing the ingredients. "It's so real, you'd want to make it at home," Osmer says. This same thinking was applied last year to a Starbucks beverage. Vivanno, the fruit smoothie line, now comes with four ingredients: milk, juice, banana and natural protein fiber powder. As Häagen-Dazs did for Five, ads for Vivanno listed the ingredients. "In the past it had always been about romancing. Now it's about us telling you exactly what's in it," Osmer says. •Kraft. At the nation's largest processed-food maker, many products have lots of ingredients. But its Triscuit cracker brand has embraced the less-is-more trend. What's in the box: wheat, salt and oil. This year, it began replacing palm oil with healthier soybean oil. And Triscuit marketing and labeling spell out the specific whole-grain wheat: soft white winter wheat. "Consumers want all the details you can provide on ingredients," says Jim Low, marketing director at Kraft Foods. "They want us to be more transparent." Even the package design has been simplified in earth-tone colors. Something's working. Triscuit had a double-digit sales increase in the second quarter of 2009. At the same time, the Back to Nature line that Kraft acquired in 2003 continues to limit the ingredients in products. Its Triple Ginger cookie due in January will be about as simple as it can be: whole-grain wheat, cane juice, crystallized ginger, ground ginger and ginger extract. That's it. "The more specific and less airy we are about ingredients in our food, the more people respond," says Dan Anglemyer, the line's senior brand manager. •Campbell. Campbell's most popular soup, Chicken Noodle, has a lengthy ingredient list with items such as monosodium glutamate (MSG) and sodium phosphates. But its Select Harvest line limits the number of ingredients — and spells out what each one is. Campbell spoke with hundreds of Select Harvest's key customers — women over age 35 — and found "they want more transparency and simplicity in the foods they eat," says Sean Connolly, president at Campbell USA. For example, maltodextrin is found in soups in both its Chunky and Select Harvest lines. For Select Harvest, Campbell provides a simple description of what it is: a carbohydrate from potato or corn starch. It provides no such explanation on Chunky soups. Also, caramel color is used in some Campbell's soups but not in Select Harvest, because the line does not use artificial colorings. •Beech-Nut. When Beech-Nut rolled out the Let's Grow toddler foods late last year, it put a "No Junk" promise on the container and in its marketing. That means no added sugars, modified starches or fillers, says Dennis Warner, vice president of marketing. "We don't put in any ingredients that moms might not know what they mean," he says. Simple for Fido, too Even pets aren't immune. Natura Pet Products makes four premium pet-food lines. Its California Natural dog and cat foods have the shortest ingredient list of any pet food on the market, claims President Don Scott. For example, its Lamb Meal & Rice dry dog food lists just nine ingredients. By comparison, many dry dog foods include food colorings, artificial preservatives and corn gluten meal as a filler. California Natural, whose tagline is "pure and simple," is priced at about $40 for a 30-pound bag. Since simplifying the packaging last year — and stressing the short ingredient list — California Natural has become the company's fastest-growing line. "It's surprised us," says Scott. "And not a lot surprises us here." |
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